New Seiko Instruments Mobile Printer Targets Budget-Conscious Wireless Users

Torrance, CA, August 5, 2008 – Seiko Instruments USA Inc. (SIU) Thermal Printer Division, http://www.siiprinters.com, a globally recognized leader in thermal printer technology, today introduced a low-cost direct thermal mobile printer for wireless applications. The compact and lightweight DPU-S445 runs on a long-life lithium-ion battery and produces 4″ wide printed output at 90 mm/sec. IrDA and Bluetooth® connectivity options make the printer a valuable alternative for users who need convenience and reliability, without the high price of a ruggedized device.

“The DPU-S445 is a welcome addition to our lineup of mobile thermal printers,” said Kaz Onishi, Vice President and General Manager, Seiko Instruments USA. “The new printer offers customers exceptional value in a challenging business climate, and is a great fit for budget-conscious users in Latin America and other emerging markets.”

With no need for toner or ribbon, and with very few moving parts to compromise reliability, thermal printers are a must-have for a growing number of untethered applications, from route accounting to mobile citations. The DPU-S445 is designed for fast, simple, no-fuss operation. Two well-placed buttons control power and paper feed, and the Seiko Instruments EZ-OP™ clamshell-style tray enables quick paper replacement, by simply dropping a new roll into the printer.

Weighing in at just over one pound and measuring 5.7 inches wide, 5.3 inches deep, and 2.3 inches high, the DPU-S445 is both small and light. The printer offers 203 dpi resolution, for crystal clear printout, and USB, Serial, IrDA, and optional Bluetooth interfaces, making it a perfect solution for a wide range of mobile applications. Pricing starts at $300 per unit.

About Seiko Instruments Inc.
Seiko is one of the most recognized business brands in the world, embodying innovative design and manufacturing excellence for precision technology. As a member of the Seiko Group, Seiko Instruments Inc. (SII) builds on this exceptional reputation.

Founded in 1937, SII manufactures and markets electronic components, thermal and specialty printers, consumer electronics, communication and network technology, scientific instrumentation, and precision manufacturing technology. SII now has a global presence of more than 8,000 employees worldwide.

Information about Seiko Instruments kiosk printers, mobile printers, portable desktop printers, and thermal printer mechanisms can be found at www.siiprinters.com.

Editorial Contact:
Nigel Hall
Parallel Prose
nhall@parallelprose.com
415.258.8440

Corporate Contact:
Thad Szymanski
Seiko Instruments USA Inc
Thad.Szymanski@seikoinstruments.com
310.517.7822

SII is a registered trademark of Seiko Instruments Inc.