Seiko Instruments New Receipt Printer Combines Reliability, Value, and Ease of Use

Torrance, CA, April 13, 2010 – Seiko Instruments USA Inc. (SIU) Thermal Printer Division, http://www.siiprinters.com, a globally recognized leader in thermal printer technology, today announced availability of a new value-priced point-of-sale (POS) printer. The RP-B10 direct thermal receipt printer combines space saving design with the performance, reliability, and ease of use demanded by high-volume retail and hospitality environments. The exceptionally durable RP-B10 printer outputs 2-inch and 3-inch wide, 203 dpi receipts at 200 mm/second, providing a minimum 62 miles (100 km) print out and a mean time between failure (MTBF) of 360,000 hours. In addition, the heavy-duty anti-locking and auto-recovering cutter design is rated for a minimum 1.5 million cuts.

“The new RP-B10 POS receipt printer provides outstanding reliability and ease of use, and offers tremendous value for customers looking for a fast return on their investment,” said Kaz Onishi, Vice President, Seiko Instruments USA. “Our development teams are working diligently to meet evolving customer engagement requirements, including traditional POS, self-service, and mobility solutions. The addition of the RP-B10 receipt printer to the Seiko Instruments lineup helps satisfy the full range of customer engagement needs.”

Measuring 5.9″ (150mm) wide x 7.28″ (185mm) high x 5.49″ (139.5mm) wide, the small-format RP-B10 offers standard-, vertical-, and wall-mount options and a choice of USB and Serial interfaces. Driver software for Windows® and OPOS (Windows® XP/Vista), a comprehensive software development kit (SDK), and a wide array of utilities for rapid printer configuration, adding logo, coupons, or watermark, printing in grayscale, monitoring, and more, significantly enhance integration flexibility.

The RP-B10 is available with black or white casing and comes with a 3-year Seiko Instruments AssurePrint warranty as standard. The AssurePrint program provides additional options to extend the base warranty and to provide 24-hour printer replacement service.

About Seiko Instruments Inc.
As a member of The Seiko Group, Seiko Instruments (SII) represents a globally recognized brand, embodying innovative design and precision manufacturing excellence. Founded in 1937, SII manufactures and markets electronic components, thermal and specialty printers, consumer electronics, communication and network technology, scientific instrumentation, and precision manufacturing technology. SII has a global presence, with more than 13,000 employees worldwide.

Information about Seiko Instruments kiosk printers, mobile printers, portable printers, receipt printers, POS printers, point of sale printers, and thermal printer mechanisms can be found at www.siiprinters.com.

Editorial Contact:
Nigel Hall
Parallel Prose
nhall@parallelprose.com
415.258.8440

Corporate Contact:
Thad Szymanski
Seiko Instruments USA Inc
Thad.Szymanski@seikoinstruments.com
310.517.7822

SII is a registered trademark of Seiko Instruments Inc.